Monthly Archive: October 2015

Product Marketing Checklist: a Comprehensive 157 Point Guide

Product Marketing Checklist

Product Marketing Checklist Product Marketing Checklist makes an elusive profession a little easier to break down. Product Marketing requires holistic thinking, the ability to jump into many different and diverse roles as a jack-of-all-trades, and can be ill defined. Product…
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5 Steps to Winning with Product Innovation

Product Innovation

Guest Blog: Tanya Pyshnov Winning Product Innovation Successful “product” innovation is a continuous challenge to product managers. Only 60% of new Consumer Packaged Goods launches are successful in market. Only 90% of new digital products and services are successful and their…
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