Author Archive: Charles

I am a Marketing Leader with 15+ years of taking the anxiety out of Marketing Strategy - which I help companies develop and execute. With two boys and a loving wife, I enjoy skiing, cycling, reading and I love Digital Marketing!

Digital Product Marketing – Raise your Aim, Improve the Game

Digital Product Marketing Aim - Dartboard

Digital Product Marketing goes beyond merely digitizing product collateral and placing it on the web. Certainly, this is one element of what effective digital product marketing includes, but there is much more to this new domain. Taking a step back, consider product…
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