Product Launch

How to build a winning GTM Strategy?

(c) Can Stock Photo

GTM Strategy Building 101 GTM Strategy (Go-To-Market Strategy) as defined by Google is “an action plan that specifies how a company will reach customers and achieve competitive advantage” (Google.ca Nov2015). Basically, a GTM Strategy is how your company reaches target…
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Product Marketing Checklist: a Comprehensive 157 Point Guide

Product Marketing Checklist

Product Marketing Checklist Product Marketing Checklist makes an elusive profession a little easier to break down. Product Marketing requires holistic thinking, the ability to jump into many different and diverse roles as a jack-of-all-trades, and can be ill defined. Product…
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Digital Product Marketing – Raise your Aim, Improve the Game

Digital Product Marketing Aim - Dartboard

Digital Product Marketing goes beyond merely digitizing product collateral and placing it on the web. Certainly, this is one element of what effective digital product marketing includes, but there is much more to this new domain. Taking a step back, consider product…
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