Product Marketing

How to build a winning GTM Strategy?

(c) Can Stock Photo

GTM Strategy Building 101 GTM Strategy (Go-To-Market Strategy) as defined by Google is “an action plan that specifies how a company will reach customers and achieve competitive advantage” (Google.ca Nov2015). Basically, a GTM Strategy is how your company reaches target…
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Product Marketing Checklist: a Comprehensive 157 Point Guide

Product Marketing Checklist

Product Marketing Checklist Product Marketing Checklist makes an elusive profession a little easier to break down. Product Marketing requires holistic thinking, the ability to jump into many different and diverse roles as a jack-of-all-trades, and can be ill defined. Product…
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5 Steps to Winning with Product Innovation

Product Innovation

Guest Blog: Tanya Pyshnov Winning Product Innovation Successful “product” innovation is a continuous challenge to product managers. Only 60% of new Consumer Packaged Goods launches are successful in market. Only 90% of new digital products and services are successful and their…
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Marketing, Are you Digitally Organized?

Marketing - Digitally Organized?

Guest Blog: Cindy McIntyre   Digitally Organized Marketing Finally the new product is almost ready for launch!! The marketing campaign has been finalized and the collateral produced. Now after months, or even years, of planning for this product it is…
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