Tag Archive: Product Launch

How to build a winning GTM Strategy?

(c) Can Stock Photo

GTM Strategy Building 101 GTM Strategy (Go-To-Market Strategy) as defined by Google is “an action plan that specifies how a company will reach customers and achieve competitive advantage” (Google.ca Nov2015). Basically, a GTM Strategy is how your company reaches target…
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Product Marketing Checklist: a Comprehensive 157 Point Guide

Product Marketing Checklist

Product Marketing Checklist Product Marketing Checklist makes an elusive profession a little easier to break down. Product Marketing requires holistic thinking, the ability to jump into many different and diverse roles as a jack-of-all-trades, and can be ill defined. Product…
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